Think about and identify the very last thing that you bought, no matter what it is. (It can be a small or large product or service, significant or unimportant.) Now think about the video that you watched, The Consumer Buying Process: How Consumers Make Product Purchase Decisions, and consider the 5 steps of the consumer buying process that were described and explained in this video. (Feel free to review the video if you need to.) Discuss how you went through each of these five steps of the consumer buying process in your purchase of the product or service that you identified above

Think about and identify the very last thing that you bought, no matter what it is. (It can be a small or large product or service, significant or unimportant.) Now think about the video that you watched, The Consumer Buying Process: How Consumers Make Product Purchase Decisions, and consider the 5 steps of the consumer buying process that were described and explained in this video. (Feel free to review the video if you need to.) Discuss how you went through each of these five steps of the consumer buying process in your purchase of the product or service that you identified above

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter8: Business Markets And Buying Behavior

Section: Chapter Questions

Problem 2DYMP

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