What is the profit-maximizing level of output? Calculate Apex’s profit. If the market price dropped to $80, what is the profit-maximizing level of output? What is Apex’s profit (or loss) in this case? If the market price dropped further to $40, what is the profit-maximizing level of output? What is Apex’s profit (or loss) in this case?

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Chapter14: Firms In Competitive Markets
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Case D: Apex Company.

Apex is a perfectly competitive firm. It has total fixed costs of $300/day and a daily variable cost schedule in the table below. Apex’s product sells for $200 per unit.

Quantity (units)

  0

  1

  2

  3

  4

  5

  6

  7

  8

  9

  10

Total Variable  Cost (TVC)

  0

  100

  180

  220

  300

  390

  500

  640

  800  

 1000  

 1250

 

Answer the following questions:

  1. What is the profit-maximizing level of output? Calculate Apex’s profit.
  2. If the market price dropped to $80, what is the profit-maximizing level of output? What is Apex’s

profit (or loss) in this case?

  1. If the market price dropped further to $40, what is the profit-maximizing level of output? What

is Apex’s profit (or loss) in this case?

  1. Comment on your answers to parts (2) and (3).
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