Case Study: An International Career Move James Brampton is a biochemist who now works as a manager with Drugs from Bugs (DFB), an innovative international pharmaceutical firm. James has been with DFB for the past ten years. He is married and has two children (a daughter in high school and a son in kindergarten). His wife, Tanya is a certified general accountant who works for a major accounting firm in the Toronto area. Their combined income is $175,000. The President has asked James to become the Managing Director of DFB’s operations in Israel. The government there has just offered a number of incentives to international pharmaceutical firms that make Israel a highly desirable location in which to operate. James is keen on increasing the business in Israel, but he has concerns about his future with the company. He has heard that life in Israel can be fascinating but also quite difficult for someone who has never lived outside Canada. James has received a memo from Jan Morris, DFB’s vice-president of HR: “James, I hear there are quite a few good websites about Israel. You might want to check them out. Meanwhile, I have asked the Israeli Tourist Board to forward some material to you. Are you free for lunch next week? I look forward to hearing your thoughts. Cheers, Jan” Question: What areas should DFB consider when setting James’s performance objectives for the international assignment.

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Case Study: An International Career Move


James Brampton is a biochemist who now works as a manager with Drugs from Bugs (DFB), an innovative international pharmaceutical firm. James has been with DFB for the past ten years. He is married and has two children (a daughter in high school and a son in kindergarten). His wife, Tanya is a certified general accountant who works for a major accounting firm in the Toronto area. Their combined income is $175,000. The President has asked James to become the Managing Director of DFB’s operations in Israel. The government there has just offered a number of incentives to international pharmaceutical firms that make Israel a highly desirable location in which to operate. James is keen on increasing the business in Israel, but he has concerns about his future with the company. He has
heard that life in Israel can be fascinating but also quite difficult for someone who has never lived outside Canada.
James has received a memo from Jan Morris, DFB’s vice-president of HR: “James, I hear there are quite a few good websites about Israel. You might want to check them out. Meanwhile, I have asked the Israeli Tourist Board to forward some material to you. Are you free for lunch next week? I look forward to hearing your thoughts. Cheers, Jan”

Question: What areas should DFB consider when setting James’s performance objectives for the international assignment. 

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