Casper Inc. is a newly organized manufacturing business that plans to manufacture and sell 30,000 units per year of a new product. The following estimates have been made of the company's costs and expenses (other than income taxes): Fixed Variable per Unit Manufacturing costs: Direct materials $38 Direct labor $47 Manufacturing overhead $440,000 $9 Period costs: Selling expenses $6 Administrative expenses $360,000 Totals $800,000 $100 Instructions a. What should the company establish as the sales price per unit if it sets a target of earning an operating income of $400,000 by producing and selling 30,000 units during the first year of operations? b. What will be the margin of safety (in dollars) if the company produces and sells 30,000 units at the sales price computed in part a? c. Assume that the marketing manager thinks that the price of this product must be no higher than $132 to ensure market penetration. Will setting the sales price at $132 enable Casper Inc to break even, given the plans to manufacture and sell 30,000 units? Explain your answer.
Casper Inc. is a newly organized manufacturing business that plans to manufacture and sell 30,000 units per year of a new product. The following estimates have been made of the company's costs and expenses (other than income taxes):
|
Fixed |
Variable per Unit |
|
|
|
||
|
Direct materials |
$38 |
|
|
Direct labor |
$47 |
|
|
Manufacturing overhead |
$440,000 |
$9 |
|
Period costs: |
||
|
Selling expenses |
$6 |
|
|
Administrative expenses |
$360,000 |
|
|
Totals |
$800,000 |
$100 |
Instructions
a. What should the company establish as the sales price per unit if it sets a target of earning an operating income of $400,000 by producing and selling 30,000 units during the first year of operations?
b. What will be the margin of safety (in dollars) if the company produces and sells 30,000 units at the sales price computed in part a?
c. Assume that the marketing manager thinks that the price of this product must be no higher than $132 to ensure market penetration. Will setting the sales price at $132 enable Casper Inc to break even, given the plans to manufacture and sell 30,000 units? Explain your answer.
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