Choose a nationally recognized franchise (e.g., Subway, Curves, 7-Eleven, Quiznos, REMAX, Choice Hotels International, Dunkin' Donuts), and visit that company’s website to learn about its contractual marketing system, as well as information about its products, logistics, supply-chain management, and physical distribution system. Post a brief report explaining why you would or would not be interested in purchasing a franchise from the company.

Choose a nationally recognized franchise (e.g., Subway, Curves, 7-Eleven, Quiznos, REMAX, Choice Hotels International, Dunkin' Donuts), and visit that company’s website to learn about its contractual marketing system, as well as information about its products, logistics, supply-chain management, and physical distribution system. Post a brief report explaining why you would or would not be interested in purchasing a franchise from the company.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 7DRQ

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