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- Should the company promise to never again conduct a survey of this sort? Should it go even further and explicitly ban research intended to manipulate the responses of its users?If given a research paper to read, what is meant by explain the research process? How do you explain a research process?1.) What is the importance of Business Research ? 2.) Environmental Scanning is one of the key factor in creating a business research, why ?
- Sometimes, business research may be unnecessary. Explain when this could occur. What is the difference between applied research and basic research?Pizza Hut is going through some challenges and has asked you to identify the most suitable market research or market information approach they should use to help gather information. They have supplied you a list of possible research approaches to choose from. What research approach(s) from the list below should be used if Pizza Hut wanted to know: Their market share? The population around a new store they are thinking of opening? The likely success of launching their new “super-chili pizza”? Whether they should launch a new TV advertising campaign that uses athletes who eat pizza? What impact McDonald’s new healthy food menu is having on their sales? LIST OF POSSIBLE APPROACHES A.= Secondary data – government statistics B. = Secondary data – internal records C.= Focus groups with customers D.= Focus groups with both customers and non-customers E.= Mystery shopper research F.= Telephone survey with customers G.= Telephone survey with both customers and non-customers H.= Experiment…What are the steps in the research process? Explain each. Step 1: Identify the research problem and objectives. Step 2: Develop the research design. (It should consist of at least five survey questions.) Step 3: Collect data about the competitors in the central business district. Step 4: Analyze data and interpret research findings. Step 5: Prepare the research output.
- 2) How do ideas for market research arise? First of all, someone has to know something about the capabilities of market research before they can think of it as a possible solution. Most people know something about market research in a general sense. They know it can be used to find out how many people do something or think something. But do they fully appreciate that it can be used to work out how much people are prepared to pay for each feature of a product? Do they know that you can work out the importance of issues that influence customer satisfaction without asking the customer how important each issue is? If you don’t know what something can do, it is fully understandable that it may not come to mind. Explain the structure of a well-defined marketing research problem, including the broad statement and the specific components.Answer the following statements: 1. Enumerate and briefly discuss the different types of research. 2. Differentiate qualitative and quantitative types of research. 3. What is a research problem?What are the barriers or roadblocks that stand in the way of obtaining the data needed? Where will you get the appropriate data to test your research question? What strategies would be used implement to remove/overcome these obstacles/roadblocks?