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- Name and define the four product/market growth strategies in the product/market expansion grid. Provide an example of a company implementing each strategy?Consider two product categories: soft drinks (Cola) and Smartphone apps. While perhaps not true in all countries, Colas are normally considered to be in a mature category while Smartphone apps are in some growth phase with regard to the product life series. in an essay form Based on your answer to question one (1), how are the decisions on price, advertising, revenue and distribution channels different for the two brand managers?Give one example of a particular product for introduction stage (from Product Life Cycle) and make an explanation why such product is classified in that particular stage.
- 12 ASAP... Use current products familiar to you. Find at least three examples at each stage of the product life cycle (Introductory, maturity, growth, decline). Please explain why the product fits that stage.. How does an organization’s product mix relate to itsdevelopment of a product line? When should an enterprise add depth to its product line rather than width toits product mix?Discuss the three levels of a product by using the HAMARVIK mattress as an example.