Choose any two projective techniques widely used in consumer and market research. Explain their underlying psychological principles. With the help of examples, explain how the techniques can help elicit responses. Draw pictures wherever necessary
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Choose any two projective techniques widely used in consumer and
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- In short words describe the differences between problem-identification research and problem-solving research. Give some examples of situations in which each type of research would be most appropriate.(A) Define the terms “Qualitative Research” and “Quantitative Research,” and discuss the major differences between these two research approaches, including the strengths and limitations of each approach. and Which of the research approaches identified in Part A yield better outcomes? Justify your response.Which part of the article showed the Descriptive analytics? Predictive analytics? Prescriptive analytics?
- Determine whether the source given below has the potential to a bias in a statistical study A certain medical organization tends to oppose the use of meat and dairy products in our? diets, and that organization has received hundreds of thousands of dollars in funding from an animal rights foundationJustify the choice of a mixed-methods research approach versus questionnaires, and outline how will you collect the data for the mixed-methods research approach.a. Step 1: Estimate the target population size using secondary sources. Provide a rationalefor how you determined each population size. Cite your sources.b. Step 2: Use the sample size calculator to determine an appropriate sample size for each scenario. Usethe market research standard for your confidence level. Use better than the marketresearch standard for your confidence interval. Adjust if your sample size is notrealistically attainable.c. Report your sample size statement. Your statement should read: "For this study, thetarget population size is estimated to be _____. The sample will be _____.At the ______ confidence level, this study will have a margin of error of +/- ____%."Scenario 1A study calls for your research firm to survey a sample of Disneyland employees.
- Provide 3-4 examples of research topics that would be appropriate for evaluation research.Does the extract warrant for an Exploratory research or Descriptive research or casual research? Choose one and substantiate your answer why?How can a researcher distinguish academic research from speculation or personal opinion when using secondary data?
- As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this studyExplain the fundamental data collection procedure in research and why it is important.Provide examples for:a) a market research project;b) a research project seeking to understand whether attitudes to working from home have changed;c) following the analysis of a questionnaire.What is the advantage of the Delphi method over the jury of executive opinionmethod? What do these methods have in common?