Cathy has developed a survey to administer to members of the Society for the Prevention of Cruelty to Animals. Items on the survey include "Name the first five breeds of dogs that come to your mind" and "What is it about owning a dog that you enjoy the most"? After each item the respondents have a space to write their response in their own words. These two items in Cathy's surveys are examples of what type of question? rhetorical open-ended close-ended biased
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Cathy has developed a survey to administer to members of the Society for the Prevention of Cruelty to Animals. Items on the survey include "Name the first five breeds of dogs that come to your mind" and "What is it about owning a dog that you enjoy the most"? After each item the respondents have a space to write their response in their own words. These two items in Cathy's surveys are examples of what type of question?
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open-ended
close-ended
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- Please answer all of them I will leave a comment and a like. please im begging yoi ! QUESTION 23 ________ research is a nonscientific investigation. It is a method of gathering data that does not follow the scientific method and is typically subjective and exploratory. A. Content Analysis B. Academic Research C. Informal Research D. Formal Research QUESTION 24 ________is the extent to which a survey, test or measuring procedure yields the same results on repeated trials. A. Reliability B. Accuracy C. Validity D. Credibility QUESTION 25 The target of communications in Advertising is called a________ A. Market B. Public C. Bull’s-eye D. Audience QUESTION 26 A key INITIAL flaw in the Candyland research was that: A. The firm did not initially speak to members of the primary public B. The firm thought the colors…Suppose you are the director of human resources and responsible for planning your company's holiday party You decide to create a survey to gather some information that you think will be helpful in making the party a big success. Write one question for each of the following data types that you think would be helpful in planning the party. Quantitative continuous question: Quantitative discrete question:Qualitative binary question:Qualitative nominal question:Qualitative ordinal question:A department store enlists you to increase its ad rate conversions. You examine its audience segmentation and see that it has never surveyed its customers about their big five personality model dimensions. What do you propose to help the department store increase its ad rate conversions? A) You propose that the department store survey all of its employees to find out what their big five personality traits are. You average their scores to create the ideal consumer persona and encourage the store to target their ads to that persona. B) You propose to implement your personality analytics platform into the company’s ad campaigns. Consumers are drawn to brands with the opposite personality dimensions because opposites attract, and those consumers are more likely to respond to the ads. C) You propose to incorporate a personality survey into the next ad campaign to capitalize on the BuzzFeed phenomenon and because consumers like to answer questions about themselves. D) You propose to…
- Are these Dogs, Stars, Question mark or Cash Cows? Why? BNSF Duracell Fruit of the Loom Garan Incorporated Justin Brands Richline Group See's Candies Ben Bridge Jeweler Berkshire Hathaway Energy Company Nebraska Furniture Mart Lubrizol Corporation BoatU.S. Marmon Holdings, Inc. Borsheims Fine Jewelry McLane Company Brooks MedPro Group Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.You are the new Vice President of Sales for Penske Motors, one of America’s leading automotive dealership groups that operates over 100 individual dealerships across the country. While you are an experienced marketer, you are new to the automotive business. Naturally, given Murphy’s Law, one of your first recommendations will involve a decision about how the sales operation for all of the company’s dealerships will be structured—and passionate opinions abound on both sides of this issue.A wallstreet journal subcriber survey asked 46 questions about subcribers characteristics and interest. State whether each of the following questions provides categorical or quantitative data. a. What is your age? b. Are you male or females? c. When did you first start reading the WSJ? High school , college, early career, midcareer, late career, or retirement? d. How long have you been in your present job or position? e. What type of vehicle are you considering for you next purchase? Nine response categories include sedan, sports car, SUV, minivan, and so on.
- 9. Socio-cultural analysis is a type of internal analysis. Question 9 options: True False Previous PageNext PageChapter 11 discusses the three components of attitude (cognitive, affective, and behavioral). Whichof these components does Coca-Cola focus on inthe “Share a Coke” campaign? Does your responsechange based on the context of the country in whichthe campaign is being used? For example, before theinitial Australian 2011 campaign, roughly half of theyoung people had never tried Coca-Cola, whereasmost people in the U.S. had tried Coca-Cola manytimes before the campaign was launched there.Explain.Assume you are the owner of a restaurant. Create a questionnaire showing appropriate options to measure customer satisfaction or customer experience with respect to the restaurant food and service. Keep in mind a suitable flow of questions while creating the questionnaire. The following types of questions can be included in the survey: • Dichotomous (2 options, example Yes/ No) • Single select (select only 1 option) • Multiple choice (example: select all that apply) • Scales (example: Excellent-Average-Poor, Strongly agree-Agree-Neutral-Disagree-Strongly disagree) Criteria Correct flow of questions Appropriate options given along with questions Questions included matches survey objectives Questions’ vocabulary suitable to industry mentioned
- An ice cream company wants to learn more about its customers, their ice cream preference, and their ice cream purchasing habits. They have created a survey and it is...not good. The survey contains the following types of ineffective survey questions: A vague questionnaire item A double-barreled question, and A subjective question In your initial post, please provide an example of how the ineffective ice cream survey questions might be constructed. Include one vague question, one double-barreled question, and one subjective question. And remember...it needs to focus on the ice cream preferences and purchasing habits of the customers. Your discussion post will only contain the 3 questions. Do not explain why they are ineffective! Just type out your questions and submit them.What is true about Facial Recognition Algorithms? (MC) A. Facial Recognition algorithms are biased and often uneven in how they treat facial data. B. Facial Recognition is more accurate than fingerprinting. C. Facial Recognition algorithms are irrelevant to any kind of identification or classification analysis. D. Facial Recognition algorithms are poor and totally inaccurateLeda is using web-based communication to promote her services as a DJ for parties and special events. To assess the effectiveness of these communications, she should use ________ to measure how much time viewers spend on particular web pages, the number of pages they view, how many times users click banner ads, which website they came from, and so on. A) gross rating points B) web-tracking software C) Google AdWords D) social media analytics E) Internet media