Examine the organization’s external environment and make inferences as to the impact these external factors may have on the organization’s current and future marketing planning.
Examine the organization’s external environment and make inferences as to the impact these external factors may have on the organization’s current and future marketing planning.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter1: Marketing: The Art And Science Of Satisfying Customers
Section1.7: Analyzing Marketing Strategy
Problem 1LO
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Examine the organization’s external environment and make inferences as to the impact these external factors may have on the organization’s current and future marketing planning.
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