Come up with a Comprehensive: 1. Competitive Strategy 2. HR policies and procedures 3. Manpower Requirements 4. Metrics/Performance Measures

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter12: Managing Human Talent
Section: Chapter Questions
Problem 2DQ
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Come up with a Comprehensive:

1. Competitive Strategy

2. HR policies and procedures

3. Manpower Requirements

4. Metrics/Performance Measures

Experiential Exercise
Developing an HR Strategy for Starbucks
Written and copyrighted by Gary Dessler, PhD.
A few years ago, Starbucks was facing serious challenges.
Sales per store were stagnant or declining, and its growth
rate and profitability were down. Many believed that its
introduction of breakfast foods had diverted its "baristas"
from their traditional jobs as coffee-preparation experts.
McDonald's and Dunkin’ Donuts were introducing lower-
priced but still high-grade coffees. Starbucks' former CEO
stepped back into the company's top job. You need to help
him formulate a new direction for his company.
Purpose: The purpose of this exercise is to give you
experience in developing an HR strategy, in this case, by
developing.one for StarbuckS.nlice Hl
Transcribed Image Text:Experiential Exercise Developing an HR Strategy for Starbucks Written and copyrighted by Gary Dessler, PhD. A few years ago, Starbucks was facing serious challenges. Sales per store were stagnant or declining, and its growth rate and profitability were down. Many believed that its introduction of breakfast foods had diverted its "baristas" from their traditional jobs as coffee-preparation experts. McDonald's and Dunkin’ Donuts were introducing lower- priced but still high-grade coffees. Starbucks' former CEO stepped back into the company's top job. You need to help him formulate a new direction for his company. Purpose: The purpose of this exercise is to give you experience in developing an HR strategy, in this case, by developing.one for StarbuckS.nlice Hl
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