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Compare and contrast the similarities and contrasts between Big Data and more traditional
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- Answer the following statements: 1. Enumerate and briefly discuss the different types of research. 2. Differentiate qualitative and quantitative types of research. 3. What is a research problem?Analyze the similarities and differences between traditional marketing research and the use of Big Data.If Kimmel decides to conduct a study to address the marketing research problem, what research design(s) should be adopted? Relate the different phases of the research design to specific aspects of the marketing research problem.
- Explain three major differences between the deductive and inductive research approaches ?1. Discuss the real value of marketing research and marketing information and how that value is attained. 2. Discuss the sources of internal data and the advantages and disadvantaged associated with this data. 3. Explain the role of secondary data in gathering customer insights. Where do marketers obtain secondary data, and what are the potential problems in using such data? 4. What are the advantages of web-based survey research over traditional survey research? 5. Conduct a web-based survey to at least 20 college students from different universities to learn what services their university could offer to better meet student needs.What is Qualitative research? What are two methods used for Qualitative research? What can be learned in qualitative research that cannot be learned in quantitative research?
- (A) Define the terms “Qualitative Research” and “Quantitative Research,” and discuss the major differences between these two research approaches, including the strengths and limitations of each approach. and Which of the research approaches identified in Part A yield better outcomes? Justify your response.Write a research problem that you want to study. Explain why these problem is researchable.Is this qualitative or quantitative research? A business owner wants to know if his company is performing well compared to his competitors.
- How research design is applied in marketing research? Discuss the risk of not applying research design in marketing research? (Long Answer)Identify and explain 3 characteristics of qualitative research and give example of each characteristics used by scholars.When are: (1) quantitative and (2) qualitative research approaches most appropriate? What is meant by suggesting that qualitative data are an “attractive nuisance”?
