*Computed on the basis of sales dollars. Since the start of development work on the Wireless Wizard, advances in technology have altered the m and management now believes that the company can introduce only one of the two models. Consultants fact not too long ago, with Johnson and Gomez paying $35,100 for an in-depth market study. Sales salari commission) will be $88,500 no matter which product is sold. The marketing and advertising costs indica product are incurred only if that product is sold. Other fixed overhead is expected to be the same, regard product is introduced. Required: 1. Compute the unit contribution margin for both models. (Round your answers to 2 decimal places.) Basic Enhanced Unit contribution margin

Managerial Accounting
15th Edition
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:Carl Warren, Ph.d. Cma William B. Tayler
Chapter14: The Balanced Scorecard And Corporate Social Responsibility
Section: Chapter Questions
Problem 5E
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Ch
During the past 15 months, a new product has been under development that allows users improved access to e-mail and
video images. Johnson and Gomez code named the product the Wireless Wizard and has been quietly designing two
models: Basic and Enhanced. Development costs have amounted to $190,500 and $271,500, respectively. The total
market demand for each model is expected to be 46,000 units, and management anticipates being able to obtain the
following market shares: Basic, 30 percent; Enhanced, 25 percent. Forecasted data follow.
Basic
Enhanced
Projected selling price
Per-unit production costs:
Direct material
Direct labor
Variable overhead
$ 375.00
$ 475.00
48.00
76.50
25.50
36.00
42.00
54.00
Marketing and advertising (fixed but avoidable)
Sales commissions*
201,000
10%
330,000
10%
*Computed on the basis of sales dollars.
Since the start of development work on the Wireless Wizard, advances in technology have altered
and management now believes that the company can introduce only one of the two models. Consultants confirmed this
fact not too long ago, with Johnson and Gomez paying $35,100 for an in-depth market study. Sales salaries (excluding
commission) will be $88,500 no matter which product is sold. The marketing and advertising costs indicațed for each
product are incurred only if that product is sold. Other fixed overhead is expected to be the same, regardtess of which
product is introduced.
market somewhat,
Required:
< Prev
6 7 8 9
of 14
Next >
Transcribed Image Text:Ch During the past 15 months, a new product has been under development that allows users improved access to e-mail and video images. Johnson and Gomez code named the product the Wireless Wizard and has been quietly designing two models: Basic and Enhanced. Development costs have amounted to $190,500 and $271,500, respectively. The total market demand for each model is expected to be 46,000 units, and management anticipates being able to obtain the following market shares: Basic, 30 percent; Enhanced, 25 percent. Forecasted data follow. Basic Enhanced Projected selling price Per-unit production costs: Direct material Direct labor Variable overhead $ 375.00 $ 475.00 48.00 76.50 25.50 36.00 42.00 54.00 Marketing and advertising (fixed but avoidable) Sales commissions* 201,000 10% 330,000 10% *Computed on the basis of sales dollars. Since the start of development work on the Wireless Wizard, advances in technology have altered and management now believes that the company can introduce only one of the two models. Consultants confirmed this fact not too long ago, with Johnson and Gomez paying $35,100 for an in-depth market study. Sales salaries (excluding commission) will be $88,500 no matter which product is sold. The marketing and advertising costs indicațed for each product are incurred only if that product is sold. Other fixed overhead is expected to be the same, regardtess of which product is introduced. market somewhat, Required: < Prev 6 7 8 9 of 14 Next >
42.00
Marketing and advertising (fixed but avoidable)
Sales commissions*
54. 00
201,000
330,000
10%
10%
*Computed on the basis of sales dollars.
Since the start of development work on the Wireless Wizard, advances in technology have altered the marke-
and management now believes that the company can introduce only one of the two models. Consultants com
fact not too' long ago, with Johnson and Gomez paying $35,100 for an in-depth market study. Sales salaries (e
commission) will be $88,500 no matter which product is sold. The marketing and advertising costs indicated
product are incurred only if that product is sold. Other fixed overhead is expected to be the same, regardless
product is introduced.
Required:
1. Compute the unit contribution margin for both models. (Round your answers to 2 decimal places.)
Basic
Enhanced
Unit contribution margin
TOB
< Prev
7 8 9
of 14
Next >
LO
Transcribed Image Text:42.00 Marketing and advertising (fixed but avoidable) Sales commissions* 54. 00 201,000 330,000 10% 10% *Computed on the basis of sales dollars. Since the start of development work on the Wireless Wizard, advances in technology have altered the marke- and management now believes that the company can introduce only one of the two models. Consultants com fact not too' long ago, with Johnson and Gomez paying $35,100 for an in-depth market study. Sales salaries (e commission) will be $88,500 no matter which product is sold. The marketing and advertising costs indicated product are incurred only if that product is sold. Other fixed overhead is expected to be the same, regardless product is introduced. Required: 1. Compute the unit contribution margin for both models. (Round your answers to 2 decimal places.) Basic Enhanced Unit contribution margin TOB < Prev 7 8 9 of 14 Next > LO
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