Concussion" starring Will Smith. After highlighting the research and its effects spotlighted in the film, describe the impact in terms of marketing for the NFL . What research into what has transpired as a result of CTE among players in the years between those depicted in the film and today.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section6.2: Mattel Uses Market Segmentation To Stay On Top
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Concussion" starring Will Smith. After highlighting the research and its effects spotlighted in the film, describe the impact in terms of marketing for the NFL . What research into what has transpired as a result of CTE among players in the years between those depicted in the film and today.  

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