Q: What is the purpose, usefulness and limitations of the following strategic tools: PESTEL, P5F, ILC,…
A: Disclaimer - As per the authoring guidelines of Bartleby, we can answer only the 1st question…
Q: Comment on the essential nature of marketing planning and strategy formulation. Illustrate your…
A: A Marketing plan is a roadmap which is used build to achieve the organization's marketing…
Q: What types of sales promotion methods have you observed recently? Comment on their effectiveness
A: Sales promotion is a component of the marketing mix. It is a marketing strategy in which the product…
Q: How might competitors respond?
A: Competition refers to the substitute products available in the market for a specific item. Every…
Q: Provide at least three distinct learning management systems for comparison and contrast.
A: Consider a learning management system as software that can enhance learning by making it more…
Q: Explain the consumer’s postpurchase evaluation process
A: Consumer behavior gives the insight of consumers attitude and personality which is essential for…
Q: Explain the criteria for stating good marketing objectives
A: Marketing objectives are the set of outcomes preferred by company or a brand, as a result of…
Q: What forms of interpersonal communication besides language can be used in personal selling?
A: Personal selling is the practice of selling goods and services in person. This type of communication…
Q: How can a product’s characteristics affect the composition of its promotion mix?
A: Anything that has value can be referred to as a product. It can be anything that is made available…
Q: The future for the uk supermarket or grocery retailing market
A: What is the Supermarket industry in the UK? Supermarkets sell a large range of groceries and…
Q: Why are support personnel needed in the sales force?
A: A firm has a particular sales force, which refers to the professional sales people, who are involved…
Q: How do target-market characteristics determine which promotional methods to include in a promotion…
A: answer 1 The promotional mix refers to the various ways that companies communicate the brand,…
Q: Prepare marketing and sales preliminary outline for new durian flavored bread.
A: Running a small business isn't easy, and beginning a bakery can be particularly challenging until…
Q: Why are leadership and motivation necessary in a business in which people are paid for their work?
A: It has been said that without leadership, all other aspects of a business are dormant. Firm leaders…
Q: an u answer it as soon as possible, thanks Koon’s is a leading instant noodle producer in Malaysia.…
A: The ways that different companies use in order to enter overseas untapped market where they see some…
Q: Review trade sales promotion methods.
A: Sales promotion is an important promotional tool that improves individual selling and advertising…
Q: How do organizations use public relations tools? Give several examples you have observed recently
A: Public relations tools are employed to create and reserve firm relationships with the customers of…
Q: There is a growing acceptance in the use of models in mainstream marketing planning. Although there…
A: The phrase "product life cycle" includes the time between when a product is launched to the market…
Q: What other unforeseeable events contributed to making Xerox's executives unwilling to take any new…
A: As we all know, IBM was the market leader in office automation at the time, and Xerox and IBM were…
Q: What is an advertising platform, and how is it used?
A: The internet platform offers several media for advertisers to practice their marketing techniques.…
Q: Construct and explain a diagram to represent the information processing cycle ?
A: What is the Information Processing Cycle? If one has to look at the data processing cycle diagram,…
Q: Think about an organization where that producs goods or services. How does this organization keep…
A: Ans. Introduction Apple Inc. is an American worldwide innovation organization that works in…
Q: What is the function of copy in an advertising message?
A: Advertising is a non-personal type of marketing communication that is paid and only one-sided. Here…
Q: Explain the problems and limitations associated with publicity-based public relations.
A: Public Relations, or PR in short, is the method of dealing with the release and spread of facts and…
Q: A company has launched a new ad for a beauty soap which has been on air for the last two months. The…
A: "Since you have asked multiple questions so we will solve the first question for you. If you want…
Q: How should a sales manager establish criteria for selecting sales personnel? What do you think are…
A: Sales Manager- Sale manager in any company directs the distribution of products to consumers, that…
Q: Discuss the profound impact of the Internet on marketing research
A: Digital marketing is the areas which is related to using internet technology in executing…
Q: Describe the social media tools in a marketer’s toolbox and how they are useful
A: Social media marketing refers to the use of social media for the purpose of marketing and selling…
Q: Discuss relationship marketing in services
A: In today's competitive business environment, customer relationship management is essential. Creating…
Q: what are the different generic strategies as formulated by Porter and how do these lead to…
A: The relative position of a company in the market helps in determining if the profitability of the…
Q: In the case of a security compromise, what should firms do?
A: Every day, businesses of all sizes are under attack. From a small mom and pop-gas station that keeps…
Q: How marketers can influence the different stages of hotel decision-making process giving specific…
A: Marketing has the potential to significantly influence customer behavior. The following are some of…
Q: what are the most effective methods for exploring and preparing data?
A: Data Exploration or Exploratory data analysis (EDA) delivers a simple set of exploration tools that…
Q: Is there anything that stands in the way of e-commerce?
A: E-Commerce: It stands for Electronic Commerce. It is the activity of buying goods and services…
Q: Identify several techniques that help make strategic planning effective
A: Strategic planning is the process through which an organization's executives outline their vision…
Q: 1. How does the brand segment the market for novelty ice-cream? Geographic? Demographic?…
A: In the given question, we are tasked to find market segmentation for Skinny Cow Icecreams, which is…
Q: Which criticisms of promotion do you believe are the most valid? Why?
A: Criticisms of promotion means those promotions who are unethical & mislead their content with…
Q: Why are support personnel needed in the sales force?
A: Personal selling as suggested discuss approach of direct selling to targeted audience. There are…
Q: Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company…
A: Sales promotion is an advertising procedure where the item is advanced utilizing transient alluring…
Q: Understand how retailers address product/service failures, and discuss the opportunities that…
A: Concept Of Service Failures - Service Failure, is a type of concept, which is defined as that type…
Q: What is Grab Food? Who are the customers and end-users of Grab Food. What needs are served by Grab…
A: Technopreneurship is the latest trend in the field of entrepreneurship. Though this type of…
Q: Mobile platform for selling cameras Possible end-users are photographers and camera vendors.…
A: There are four types of market segmentation: Demographic segmentation- In this type, the…
Q: Objects with distinct shapes, colours, or patterns that are associated with the brand are called…
A: Attributes are the differentiators that come in different shapes and sizes. The brand helps create…
Q: One of the following statements regarding the Product Life Cycle is NOT true. Seleccione una: a.…
A: Product Life Cycle refers to the phases through which a product goes through a it enters into the…
Q: One of the following statements is NOT always true about Marketing Plans. Select one: a. Good…
A: A marketing strategy is a written document that outlines the steps that must be taken to attain one…
Q: Describe the major goals of personal selling.
A: Personal selling, often known as face-to-face selling, happens when a single person, the salesman,…
Q: What is the PESTLE Analysis of Alibaba Group: The Rise of a Platform Giant?
A: Alibaba is a well-known Chinese e-commerce company. Aside from that, it is a prominent cloud player…
Q: What is the importance of a good marketing mix, supply chain management and distribution channel?
A: Marketing mix can be defined as strategies or actions that a company would adopt to achieve its…
Q: Traditional marketing research techniques are increasingly becoming obsolete as more companies are…
A: Social media can be considered one of the change mediums. These virtual online spaces give users a…
Q: Explain the importance to marketing managers of growing ethnic markets
A: The population of the United States has always been diverse and ever-changing, with immigrants from…
Subject Title: Quality
Topic:
Market and Market Segmentation
Remember to check the following when done writing your answers:
TENSE: Use the correct tense.
INSTRUCTION:
1. What is meant by the term market?
2. What is meant by the term market segmentation?
3. What are the different ways to segment a market?
Step by step
Solved in 3 steps
- Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. Ethical decisions that affect a buyers ethical perspective usually involve the organizational environment, cultural environment, personal environment, and industry environment. Analyze this scenario using these four variables.Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What should Sharon do in this situation?Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What does the Institute of Supply Management code of ethics say about financial conflicts of interest?
- Cousins Jeri Lynn De Bose, Tish Hoover, and Josephine (Joey) Parks looked forward to meeting up during the Christmas holidays to compare notes on the results of midyear teacher evaluations. All were public school teachers in districts scattered over the state. In the pressured search for new levels of teacher accountability demanded by legislators, the state department of education joined 16 other States in implementing a new teacher evaluation system. The goal is to hold teachers account-able for student learning progress in the classroom. Under the guidance of the National Council for Teacher Quality, criteria varies by State, but in most cases, 40 percent of each teacher's accountability score would be based on the principal's evaluation and ranking based on personal observation, 30 percent would be based on personal observation by a master teacher from outside the district, and the Other 30 percent would be based on student test score gains. The state department of education would set a performance goal each school district, and the principal would set a performance goal for each teacher. In preparation, the State conducted intensive training sessions for principals and designated master teachers who would conduct the evaluations based on four class observations per teacher Officials used standardized achievement tests to derive value-added scores that measure student learning over the year. Teacher ratings were 1-5, with I am being the lowest and 5 representing near perfection. The publication of the first year's evaluations stirred interest and controversy, particularly among teachers who worried about the possible long-term effects on job retention and tenure. Now, with the first-year evaluations in hand, the three cousins pored over their experiences. The three represented different types of school systems within the state. Jeri Lynn worked for a metropolitan system in the state capital. The system included many low-income students whose first language was nor English, and several schools within the system were teetering on the brink of State takeover if improvement in student scores didn't materialize this school year. Tish worked in a county System dominated by upper-income residents, and Joey taught in the rural community in which all three grew up. The rural community had high unemployment, and a low percentage of graduates went on to college. As a result, the cousins came to the table with differing teaching experiences. "The numbers are all over the place," Jeri Lynn remarked as she studied the pages. "The whole system is flawed, and they need to make changes," Joey said. "It's too subjective. The principal and master teacher observations are subjective because there are personal factors that affect a true outcome." "Yeah, look at the numbers from your upper-income district," Jeri Lynn said to Tish. "How can 60 percent of the teachers score 5s?' Tish chuckled. "Yeah, lucky us. Our schools are overflowing with children from wealthy families. These are the kids who will apply to Ivy League schools. I can tell you that the principals are going to avoid confrontation on all fronts. No principal is going to give any indication that their students are receiving an education that's less than perfect, and that means cramming the rankings with 5s. They claim a higher level of motivation for students, and thus the selection of an elite team of educators. So with those pressures, I don't think we get personal feedback that is accurate." "At the other end of the spectrum, we have my rural district," Joey said. "The big problem is that the principals know everyone and have longstanding relationships with everyone in the county, so I think scores are based on personal history. We could almost predict who would get high or low scores before the observations. For principals, it can go back as far as 'his daddy and my daddy hated each other in high school, and now I get to evaluate his daughter "I think that in many cases, principals feel pressure to align scores with state expectations. The stare expected my district to have high scores and expected rural schools such as yours to be lower," Tish said. "But isn't that partially offset by lower goals for the rural school distracts responded Joey. "The key to the accountability system is the principal in each school," Jeri Lynn suggested. "With several of the schools in Metro teetering on the edge of state takeover by the end of the year, we had lots of strict principals who wanted to hold our feet to the fire with lower scores." "I thought the whole idea was to provide the teachers With feedback so that we would know the areas where we need improvement," Tish said. "The principals were supposed to conduct two observations in the fall and two more in the spring," Jeri Lynn said. think that's asking too much of them when they already have so much on their plates. I think a lot of them are skimping on their visits. know I only had one observation last semester, and I'm sure Mr. Talley just faked the second set of numbers. The master teachers make only two observations a year, which may be more objective but counts for less." "I'm wondering, too, how a principal measure performance in a course area outside his area of expertise, such as math," Joey said. "If the guy has a phobia about math, anything the teacher says or does is going to 100k brilliant-thus a 5." Tish and Jeri Lynn looked at each other and laughed. "Maybe we picked the wrong subjects," Tish said. "My question is one of perception," Jeri Lynn said. "A large percentage of my students are ELL. That affects their scores. How do you measure a 3 in my situation against a 5 for Tish? At the end of the school year, little Carlos is thrilled that his reading in English has improved, but there`s no Big Bang here. a slow steady improvement that may not actually show up in big strides for a couple of years: "So, the question is how do they create a system that is fair?" Tish asked. "And accurate," added Jeri Lynn. How might the state control the accuracy of principals who are conducting teacher evaluations? Explain.CASE STUDY "It is the time for Gegar Ltd. to Improve" This year is a year full of surprises. Gegar Ltd. has reached its highest sales with an increase of 20% compared to last year. The owner started to make a few changes to align with future needs in terms of manpower requirements and improvement in the current practices. Bob Alan, the owner uses zero-based forecasting approach for manpower planning. Last three months, Bob Alan identified that there was a need to hire one more staff at purchasing unit. 2 weeks after that, when Bob Alan was in the office, he happened to entertain two customers who came to buy cars. During their conversation, Bob Alan had mentioned the job vacancy, and one of them was interested and submitted his Curriculum Vitae (CV) to him. The candidate, John, is now in his third month as Purchasing Assistant Manager here. Previously he was the Assistant Manager at Sekoplas, a manufacturing company. On his first day at Gegar Ltd., Human Resource (HR) officer had…CASE STUDY You are working for Jack 'n Jill & Assistant Brand and Product Manager. Recently, you got promoted from assistant manager to manager level. Together with the promotion is a new assignment to head the new brand and product line called Jack, Jill, and the Beanstalk. This new brand is intended to provide ready-to-eat snacks and ready-to-drink beverages to consumers who are health- conscious and fitness-oriented as wel as those who prefer plant- based food. As Brand and Product Manager, you need to create the entire product line with the Specific products and respective marketing mix strategies. REQUIRED: • INTRODUCTION • PROBLEM ANALYSIS • PROPOSED SOLUTION
- . Case Study: Leveraging Marketing Analytics for Strategic Market Trend Analysis MNY Corporation, a leading player in the retail industry, is keen on staying ahead of the curve by leveraging marketing analytics to navigate evolving market trends. With a diverse product portfolio ranging from electronics to fashion, MNY Corporation aims to maximize its competitive advantage through insightful trend analysis. As a marketing analytics consultant hired by MNY Corporation, the task at hand involves conducting a comprehensive analysis of market trends and devising strategies for effectively harnessing these insights. The analysis must consider the complexities of consumer behavior, the competitive landscape, technological advancements, and broader economic factors. Questions: 1. Utilizing advanced analytical techniques, analyze recent consumer behavior patterns to identify emerging market trends across various product categories.Discuss the basic features of the Balanced Scorecard.3 - Explainhow the Balanced Scorecard links measures to strategy. At the end of 20x1, Mejorar Company implemented a low-coststrategy to improve its competitive position. Its objective wasto become the low-cost producer in its industry. A Balanced Scorecard was developed to guide the company toward this objective. Tolower costs, Mejorar undertook a number of improvement activities such asJIT production, total quality management, and activity-based management.Now, after two years of operation, the president of Mejorar wants someassessment of the achievements. To help provide this assessment, thefollowing information on one product has been gathered: 1. Express Mejorar's strategy as a series of if-then statements. What doesthis tell you about Balanced Scorecard measures?2. Prepare a strategy map that illustrates the relationships among the likelystrategic objectives.what are the pros and cons of the following five-point plan? 1. Each salesperson would continue to supervise company-owned stores and independent dealers. 2. Salespeople would be given specific objectives for facilities appearance and a percentage of sales of convenience store merchandise purchases from the Company’s designated distributors. 3. Salespeople would be given mandates that no retail outlet would remain closed for more than 30 days. 4. Sales volume objectives for salespeople would remain in place. Current year volume objectives would not change. 5. Regional sales managers’ annual objectives would be revised to be consistent with salespeople’s new objectives.
- Activity 4.state your research plan by Completing the information below. Research plan 1.research problem: (What is your research problem?) 2.rationale: (Why do you want to conduct this study?) 3.significance: (Why is it important to be conducted?) 4.objective: (What is your goal to achieve in this study?) 5.method and design: (Is it a quantitative or a qualitative study?) 6.respondents: (Who or what will be the source of your data?) 7.sample size: (How many respondents does your study need?) 8.sampling technique: (How willyou choose your respondents or source of data?)Q. 1. The Manager of a production Company was wondering about the decreasing morale of the workers. And the production deciles day by day. The situation became worse when some of the experienced workers are planning to quit and tendered resignation. It not only this influencing employee morale, the success of the organization was also at risk in long run. A) What is construct? B) What would be the construct of the present business problem? C) List three (3) most important variables (Dependent, Independent and Moderating) of the present business problem and show their relationships with the help of a chart. Answer: A) Meaning of Construct: B) Construct of the present business problem: C) Variables: 1. 2. 3. D) Theoretical Framework:Pls help with below homework. 1. Explain the implementation of quality management in the education sector of Bangladesh using eight quality management principles? 2. evaluate their practices by using swot analysis?