How would the success of this approach be bene,measured- that is, what metrics would be more usefulthan the typical metrics used in developed countries?Be creative and develop a list of several possible metricsthat firms might use 10 measure their success in thesenevv developing markets. Hine: Keep closely in mindwhat firms hope 10 accomplish by increasing their presence and sales in those markets
How would the success of this approach be bene,measured- that is, what metrics would be more usefulthan the typical metrics used in developed countries?Be creative and develop a list of several possible metricsthat firms might use 10 measure their success in thesenevv developing markets. Hine: Keep closely in mindwhat firms hope 10 accomplish by increasing their presence and sales in those markets
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How would the success of this approach be bene,
measured- that is, what metrics would be more useful
than the typical metrics used in developed countries?
Be creative and develop a list of several possible metrics
that firms might use 10 measure their success in these
nevv developing markets. Hine: Keep closely in mind
what firms hope 10 accomplish by increasing their presence and sales in those markets
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