Consider an election contested by two candidates L & R; when L spends $x million on advertising and R spends $y million. L will get a share x/(x+y) of the votes and R will get y/(x+y). Assume the cost of campaigning is proportional to direct campaign expenditures x & y. Let us suppose that candidate L payoff is measured by its vote percentage minus its advertising expenditure 100 x/(x+y) – x. Similarly, candidate R’s payoff is 100y/(x+y) – y. Find the best response function for each candidate? What is the NE? Is it efficient?

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