Consider the below Case study to solve the following questions Sugar Plum Sweets is a small scale bakery business run by a family of experienced confectioners. Sugar Plum Sweets is making a quite conventional range of limited sweets for the last 20 years. In this modern era, this venture requires some disruption and novelty in its products. Requirements: What are some of the more frequently used sources of new ideas for entrepreneurs? How existing companies (competitors) can help Sugar Plum Sweets to hunt new business ideas? Consider you are in the Sugar Plum sweets Management, use appropriate source of idea to improve the business of this sweet shop.

Consider the below Case study to solve the following questions Sugar Plum Sweets is a small scale bakery business run by a family of experienced confectioners. Sugar Plum Sweets is making a quite conventional range of limited sweets for the last 20 years. In this modern era, this venture requires some disruption and novelty in its products. Requirements: What are some of the more frequently used sources of new ideas for entrepreneurs? How existing companies (competitors) can help Sugar Plum Sweets to hunt new business ideas? Consider you are in the Sugar Plum sweets Management, use appropriate source of idea to improve the business of this sweet shop.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter14: Marketing Channels And Supply Chain Management

Section14.1: Taza Cultivates Channel Relationships With Chocolate

Problem 1VC

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Batter Master, based in Alberton in Gauteng, produces an instant batter which is used to coat fish before it is fried. It has been a lifelong dream of Zuzie Van De Venter to become an entrepreneur. So, after a 15-year career in the food industry, she and her husband bought Batter Master from a family friend in 2006. “At the time (in 2006) instant batter was a product that was not readily available in the South African market. We knew that it would help businesses save time and money, as well as aid with consistency throughout franchises or chains.” When they took over Batter Master, they only had the batter recipe and no clientele. “We started out by blending the ingredients for the instant batter in our garage at home which we turned into a small factory and began supplying small fish and chips shops until we started supplying batter to Shoprite and Checkers in Gauteng in 2013,” Zuzie continues. “We started supplying around three tons per month to Shoprite and Checkers in Gauteng.…
Batter Master, based in Alberton in Gauteng, produces an instant batter which is used to coat fish before it is fried. It has been a lifelong dream of Zuzie Van De Venter to become an entrepreneur. So, after a 15-year career in the food industry, she and her husband bought Batter Master from a family friend in 2006. “At the time (in 2006) instant batter was a product that was not readily available in the South African market. We knew that it would help businesses save time and money, as well as aid with consistency throughout franchises or chains.” When they took over Batter Master, they only had the batter recipe and no clientele. “We started out by blending the ingredients for the instant batter in our garage at home which we turned into a small factory and began supplying small fish and chips shops until we started supplying batter to Shoprite and Checkers in Gauteng in 2013,” Zuzie continues. “We started supplying around three tons per month to Shoprite and Checkers in Gauteng.…