Consumer decision is a careful evaluation of the attributes of a set of products, brands, or services and rationally selecting the one that solves a clearly recognized need for the least cost. a) Discuss the four views of Consumer Decision Making (an economic view; a passive view; a cognitive view and an emotional view); b) Discuss Consumer Decision Making Process in detail.

Consumer decision is a careful evaluation of the attributes of a set of products, brands, or services and rationally selecting the one that solves a clearly recognized need for the least cost. a) Discuss the four views of Consumer Decision Making (an economic view; a passive view; a cognitive view and an emotional view); b) Discuss Consumer Decision Making Process in detail.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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