We have decided to start a new business called ABC headphones. We will be selling a variety of diff head phones. 1- Select a positioning strategy most suitable for your product idea. Explain your choice. 2- There are 3 types of customer decision making processes, real, impulse and habitual. Select the most applicable to your product. Explain your answer. 3- A product has distinct layers,namely core, tangible, augmented, potential and the product image. Explain each layer and how it applies to ABC head ohones
We have decided to start a new business called ABC headphones. We will be selling a variety of diff head phones. 1- Select a positioning strategy most suitable for your product idea. Explain your choice. 2- There are 3 types of customer decision making processes, real, impulse and habitual. Select the most applicable to your product. Explain your answer. 3- A product has distinct layers,namely core, tangible, augmented, potential and the product image. Explain each layer and how it applies to ABC head ohones
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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We have decided to start a new business called ABC headphones. We will be selling a variety of diff head phones.
1- Select a positioning strategy most suitable for your product idea. Explain your choice.
2- There are 3 types of customer decision making processes, real, impulse and habitual. Select the most applicable to your product. Explain your answer.
3- A product has distinct layers,namely core, tangible, augmented, potential and the product image. Explain each layer and how it applies to ABC head ohones
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