Consumer Reports uses a survey of readers to obtain customer satisfaction ratings for the nation's largest retailers (Consumer Reports, March 2012). Each survey respondent is asked to rate a specified retailer in terms of six factors: quality of products, selection, value, checkout efficiency, service, and store layout. An overall satisfaction score summarizes the rating for each respondent with 100 meaning the respondent is completely satisfied in terms of all six factors. Sample data representative of independent samples of Target and Walmart customers are shown below. a. Formulate the null and alternative hypotheses to test whether there is a difference between the population mean customer satisfaction scores the two retailers. b. Assume that experience with the Consumer Reports satisfaction rating scale indicates that a population standard deviation of 12 is a reasonable assumption for both retailers. Conduct the hypothesis test and report the p-value. At a .05 level of significance what is ypur conclusion. c. Provide a 95% confidence interval for the difference between the population mean customer satisfaction scores for the two retailers. Which retailer, if either, appears to have the greater customer satisfaction?
Contingency Table
A contingency table can be defined as the visual representation of the relationship between two or more categorical variables that can be evaluated and registered. It is a categorical version of the scatterplot, which is used to investigate the linear relationship between two variables. A contingency table is indeed a type of frequency distribution table that displays two variables at the same time.
Binomial Distribution
Binomial is an algebraic expression of the sum or the difference of two terms. Before knowing about binomial distribution, we must know about the binomial theorem.
Consumer Reports uses a survey of readers to obtain customer satisfaction ratings for the nation's largest retailers (Consumer Reports, March 2012). Each survey respondent is asked to rate a specified retailer in terms of six factors: quality of products, selection, value, checkout efficiency, service, and store layout. An overall satisfaction score summarizes the rating for each respondent with 100 meaning the respondent is completely satisfied in terms of all six factors. Sample data representative of independent samples of Target and Walmart customers are shown below.
a. Formulate the null and alternative hypotheses to test whether there is a difference between the population mean customer satisfaction scores the two retailers.
b. Assume that experience with the Consumer Reports satisfaction rating scale indicates that a population standard deviation of 12 is a reasonable assumption for both retailers. Conduct the hypothesis test and report the p-value. At a .05 level of significance what is ypur conclusion.
c. Provide a 95% confidence interval for the difference between the population mean customer satisfaction scores for the two retailers. Which retailer, if either, appears to have the greater customer satisfaction?
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