Consumers choice theory assumes that consumer are rational but we observe a person behaving differently in apparently similar situations. Is it realistic to think that we account for rational behaviour in every situation?

Microeconomic Theory
12th Edition
ISBN:9781337517942
Author:NICHOLSON
Publisher:NICHOLSON
Chapter4: Utility Maximization And Choice
Section: Chapter Questions
Problem 4.12P
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Consumers choice theory assumes that
consumer are rational but we observe a
person behaving differently in apparently
similar situations. Is it realistic to think that
we account for rational behaviour in every
situation?
Transcribed Image Text:Consumers choice theory assumes that consumer are rational but we observe a person behaving differently in apparently similar situations. Is it realistic to think that we account for rational behaviour in every situation?
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