Customer lifetime value is the stream of income that can be generated by a customer over his entire lifetime. Select one: O a. True. O b. False.
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- A firm’s value proposition communicates the benefits received from theproduct or service by customers. Therefore, the value proposition provides the customer with which key piece(s) of information? a. The price of the good or service b. Where to buy the good or service c. How to use the good or service d. Reasons to buy the good or service e. All of these are correct.Customer lifetime value (CLV) focuses on: Group of answer choices net present value of a customer's business over the span of it's relationship with the selling firm. The initial order size to establish a customers buying patterns for future orders. Expediting future orders as customers are staying with sales firms for shorter periods. the profitability value of a customer short and long term.I already ask a previous expert about this, but the answer is different. I hope to get the correct asnwer. Thanks!
- 25- ‘Currency up to date’ relates to which among the following information attributes? a. Form related attribute b. None of the options c. Time related attribute d. Content related attributeWhich of the following is NOT a key difference between marketing of goods and services? Group of answer choices Intangible Homogeneous Perishable InseparableWhich of the following is an example of a leading KPI? A. Number of sales made B. Customer churn rate C. Customer satisfaction score D. Website bounce rate
- Customer value exists if the product has the entire following characteristics, except: Select one: O a. Different O b. High priced O c. Fulfill customer needsA Customer Relationship Management System (CRMS) keeps track of customer requirements including past purchase history and preferences. True FalseIKEA – Sustaining Customer Value Kamprad, born in 1926 in Sewden was dyslexic. He was hard working and did well at school. He started his first business at the age of 5, buying matchbooks in bulk and selling them individually. By the age of 10 he was selling stationary items and decorations for christmas trees. At 17 years of age, he started IKEA with a cash gift given to him by his father for doing well at school. At the time IKEA sold small household goods like pens, wallets, and picture frames. Five years later IKEA got into the furniture business. Furniture manufactured by local manufacturers in remote places was transported to cities using milk trucks. IKEA’s mail order catalog was introduced in 1951. The product prices were so low that people were skeptical about quality of the furniture. To showcase product quality, an old workshop was rented and converted into a showroom, displaying the furniture. Due to low prices, furniture manufacturers started bycotting IKEA. To solve…
- How can I found the Response rate using the goal seek function to the below question? Question 2-2 (Chapter 2) Continuing the previous problem, use Goal Seek for each value of number mailed (once for 80,000, once for 90,000, and so on). For each, find the response rate that allows the company to break even. Then chart these values, where the number mailed is on the horizontal axis, and the breakeven response rate is on the vertical axis. Explain the behavior in this chart in a brief memo to management. (Winston, 20180101, p. 38) Winston, W. L., Albright, S. C. (20180101). Practical Management Science, 6th Edition. [[VitalSource Bookshelf version]]. Retrieved from vbk://9781337671989Screening decisions help eliminate undesirable alternatives that may waste time and money. True / FalseThe '% of total sales from products introduced in the last 12 months' is a metric used to monitor..... a. Demand flexibility b. Customer Service c. Product development d. Internal efficiency