Customer lifetime value is the stream of income that can be generated by a customer over his entire lifetime. Select one: O a. True. O b. False.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 2C
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Customer lifetime value is the stream of
income that can be generated by a
customer over his entire lifetime.
Select one:
O a. True.
O b. False.
Transcribed Image Text:Customer lifetime value is the stream of income that can be generated by a customer over his entire lifetime. Select one: O a. True. O b. False.
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