Customers want to purchase specialty goods such as luxury bags or shoes at Macy’s and have come to expect assistance in every phase of the shopping process. Macy’s is a __________.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.3: Strategic Considerations For Retail Strategy
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Customers want to purchase specialty goods such as luxury bags or shoes at Macy’s and have come to expect assistance in every phase of the shopping process. Macy’s is a __________.

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