Customers want to purchase specialty goods such as luxury bags or shoes at Macy’s and have come to expect assistance in every phase of the shopping process. Macy’s is a __________.
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Customers want to purchase specialty goods such as luxury bags or shoes at Macy’s and have come to expect assistance in every phase of the shopping process. Macy’s is a __________.
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- What is your favorite store? Explain in detail why it has become your favorite, and what other stores can learn from this.Mall Store retailers pace their most expensive products right in the entryway of the store, where consumers will see them first, and place their more popular, better-selling items further back. Why?Do wholesaling intermediaries provide any ultimate value to customers, or do they just interfere with the process of retailing? Explain the reasons for your answer. What role has technology, including online shopping, played in retailing and wholesaling transactions?
- Consider the following case study, then answer the questions that follow:The narrative around retail can often make it seem that online is the only space that matters. Time and again we see another celebration of the immediacy, convenience or intuitiveness of digital as a channel for both communication and all‐round service delivery. But is digital reallyreducing other channels to obsolescence? Quite the opposite: there’s a huge advantage to be had in bringing product and experience to life through physical touch. Digital can remove the pain points of the retail experience, but only an omnichannel approach can make it fantastic.Let’s take the ultimate digital provider – Amazon. Its business extension into the bricks and mortar store, Amazon Go, was trialled successfully in Seattle and is set to expand globally. The store takes the pain out of retail by eliminating as many of the grocery pain points as possible, starting withwaiting in line. The ‘tap and go’ element, which commenters…The same brand and model of tablet is sold by specialty computer stores, discount stores, category specialists, online retailers, and warehouse stores. Why would a customer choose one retail format over the others?Visit Amazon.com (www.aruazon.com) or Barnes & Noble (www.barnesandnoble.com). As you tour the website, think about how shopping for books online compares with a trip to your university b ookstore to buy books. Specifically, compare and contrast your shopping experiences with respect to convenience, choice, customizat ion, communication, cost, and control.
- Why is it important for Recycline to constantly monitor the external retail environment as they look to add new products?With the advent of the internet, retail shopping and the retail experience are changing dramatically. How are "bricks and mortar" retailers fighting back? How would you compare your experience with online purchasing vs. going to a store?What do off-price retailers need to do to compete against other formats in the future?
- Shop for a good book at the Barnes & Noble Web site (www.bn.com), taking time to browse the site and see what it has to offer. Next, shop at a nearby Barnes & Noble or other bookstore. Compare the two shopping experiences. Where would you rather shop? On what occasions? Why?1. Why would one retailer seek to be part of an exclusive distribution channel while another seeks to be part of an intensive distribution channel? 2. Define the term "total retail experience." Then describe a recent retail situation in which your expectations were surpassed and state why.In order to adopt a multi-, or omnichannel business model, retailers need to manage increased complexity as they try to integrate different channels, technologies, skills, logic, etc. into one seamless retail experience. In this assignment, you are to reflect on the omnichannel business model from an e-commerce perspective. Your reflection should include (but is not limited to) thoughts on why omnichannel is regarded as a crucial retail strategy to adopt, regardless if you are a brick-and-mortar, brick-and-click or a pure e-commerce retailer