40. Question 40The first Target store opened in Roseville, Minnesota in 1962 selling clothes, shoes, and home goodsOver time, Target has added a pharmacy, a grocery department, and a food court. These changes toTarget over time are exemplary ofO The Wheel of RetailingThe Marketing MixO Time/RealityO The Product Life Cycle$14*4%5II app.honorlock.com is sharing your screen.JI6J+25 pts&Stop sharing Hidees88°F

Retailing Retailing is the opposite of wholesaling. Retailing is the selling of goods or taking…

Answered: The first Target store opened in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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QUESTION 77 Communicating value to your target market is covered through what? a. Product and Price b. Product c. Promotion d. Price QUESTION 82 All of these are common misconceptions about what marketing is EXCEPT: a. it does not involve numbers. b. managing exchanges with customers c. making people buy things they don’t need. d. an art, and you either have the gift for it or you don’t.
Question 1a)Compare and contrast supermarkets and convenience shops by naming several characteristics of each store in your answer.b)When a firm markets several different products under the same brand name, it is using a family brand.i. Give two specific South African examples of firms using a family branding strategy.ii. What is an advantage of using this strategy?iii. Under what conditions would this strategy fail? c)The product life cycle concept provides a means for marketing managers to trace the stages of a product’s market acceptance and growth from its introduction right through to its decline.i. Discuss two typical characteristics of each stage of the product life cycleii. In which stage of the product life cycle would you place the product category personal computers? Motivate your answerd)
Question 1 Which of the following types of consumer products tends to have the stronger brand preference and loyalty? A) Convenience B) Unsought C) Specialty D) Regular Question 2 Which of the following types of differences is NOT worth to promote? Question 2 options: A) Preemptive B) Distinctive C) Duplicable D) Affordable
64. The Hallmark Company was inspired by the popularity of Jan Karon’s best-selling novelsabout Mitford, a fictional town in the United States, to develop a new line of products forHallmark Stores. Hallmark created hundreds of Mitford-inspired products that authenticallybring “the little town with the big heart” into tangible reality. The products include greetingcards, party ware and gift-wrap, mugs, and puzzles for Hallmark’s existing customers. Whichstrategy did Hallmark use?a. market developmentb. market penetrationc. product penetrationd. product development
QUESTION 31 Which of the following factors is important in managing perceived value? a. Perception sometimes doesn’t reflect reality. b. Value is a nebulous concept to most people. c. Different customers have different perceptions. d. Competitive pricing is a major determinant of value. Your friend Kevin just bought a shirt and tie that you think are ridiculous, and you need to tell him politely that they just won’t work. You think back quickly to what you know from marketing about the customer experience. Which of the following would NOT be considered an individual influence of the customer experience that can help you figure out what to say? a. You know the store where he purchased it would exchange the shirt and tie if he explained why he needs to return it. b. You know he is old enough to make purchases on his own c. You know he can afford it. d. You know he is single and does not live with his family who might give him advice.
Question 1 “The combination of a strong and established digital platform, dedicated fulfilment centres and in-store picking, alongside a decade of detailed loyalty data, provides Pick n Pay with a strong position from which to continue to drive innovation in e-commerce in South Africa.” Despite this, there is intense competition in the retail landscape as Checkers 60 and Woolworths Dash also complete for the same or similar shopper. Discuss how the Marketing Manager at PnP can leverage Paid Search to outperform PnP’s competitors. Focus on the process that would need to be followed to set up upcoming campaigns. Further explain how the paid search campaign would need to be managed from a humans vs robots perspective and substantiate the option chosen
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When online encyclopedias were first introduced to the market, sales of hard copy encyclopedias dropped sharply. This demonstrates the ________ component of Porter's five forces model. Question 44 options: A) buyers B) suppliers C) rivalry among existing competitors D) threat of potential entrants E) substitutes
QUESTION 1 There some characteristics that distinguishes service marketing from other marketing, with your understanding of service marketing state and explain five characteristics of service marketing giving some examples. QUESTION 2 What is service marketing? There are a number of reasons why services marketing are more important today than it was in the past. Discuss. QUESTION 3 The role of the 3ps in service marketing is especially important. State and explain what the 3Ps are and its relevance in service marketing. Briefly explain what design can achieve in service marketing.
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Multiple choice 1. Consumers are empowered by? A) Integrated SC, B) Planning Collaboration, c) Access to supply source, d) All of the above 2. Which of the following defines information power? a) power holder has the legitimate right, b) power holder is well informed, c) power holder is in possession of new and/ or updated information, d)None of the above 3. Procurement's historical focus in many organizations was to? a) incure minimal supply disruptions, b) achieve the lowest possible cost, c) use limited number of suppliers, d) minimize loss and damage 4. Is the measure of how successful the supply of a product is experienced by users. a)demand identification, b) effectiveness, c) efficiency, d)value of money 5) what materials refer to stock that exceeds the reasonable requirements of an organization. a) waste, b) scrap, c) excess, d) obsolete
Q# 3 What do you understand by the word personal selling. When is it more useful andhow you use it ?

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