Dalen Company prepared the following preliminary forecast concerning Product D for 2019 assuming no expenditure for advertising (refer to the attached picture): Based on a market study, Dalen estimates that it could increase the unit selling price by 15% and increase the unit sales volume by 10% if P100,000 was spent in advertising. Assuming that Dalen incorporates these changes in its 2019 forecast, what should be the operating income for Product D?   selling price per unit 10 unit sales 100000 variable cost 600000 fixed cost 300000

Principles of Accounting Volume 2
19th Edition
ISBN:9781947172609
Author:OpenStax
Publisher:OpenStax
Chapter2: Building Blocks Of Managerial Accounting
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Dalen Company prepared the following preliminary forecast concerning Product D for 2019 assuming no expenditure for advertising (refer to the attached picture): Based on a market study, Dalen estimates that it could increase the unit selling price by 15% and increase the unit sales volume by 10% if P100,000 was spent in advertising. Assuming that Dalen incorporates these changes in its 2019 forecast, what should be the operating income for Product D?

 

selling price per unit 10

unit sales 100000

variable cost 600000

fixed cost 300000

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