DDK is a high-technology firm. It has developed a new component that offers superior advantages over competing products. This component can be used in a high-speed production system in all factories. With durable composition, it has a useful life of ten months versus four months for competing products. The component will offer users a significant improvement in production efficiency. 1. Identify the FIVE steps of value-based approach for pricing. Explain EACH step with an example based on the case above.

DDK is a high-technology firm. It has developed a new component that offers superior advantages over competing products. This component can be used in a high-speed production system in all factories. With durable composition, it has a useful life of ten months versus four months for competing products. The component will offer users a significant improvement in production efficiency. 1. Identify the FIVE steps of value-based approach for pricing. Explain EACH step with an example based on the case above.

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Chapter11: Strategic Cost Management

Section: Chapter Questions

Problem 13DQ

See similar textbooks

Similar questions

First review the topics below and select one. Once selected, include the concept, a description of the concept, and what about the concept you understand and what it is about the concept that can be confusing. How pricing objectives should guide strategy planning for pricing decisions. Setting the price level for a product in the early stages of the product life cycle. Variations of a price structure, including discounts, allowances, and who pays transportation costs. The role of price in obtaining a competitive advantage by offering target customers superior value. The legality of price-level and price-flexibility policies. How most wholesalers and retailers set their prices by using markups. Advantages and disadvantages of average-cost pricing. How to use break-even analysis to evaluate possible prices. The advantages of marginal analysis and how to use it for price setting. Demand-oriented factors that influence price setting. Elements of the marketing strategy planning process…
1. Consider a familiar product, such as Apple’s iPhone. What would you consider to be its next closest substitute? Describe two factors that would differentiate the iPhone from its next closest substitute. 2. What is the difference between a positive differentiating factor and a negative one? Is it possible for an item to simultaneously have both positive and negative differentiating factors? 3. Which would be more prudent: pricing an item above its VTC, exactly at its VTC, or below its VTC? Explain your reasoning.
How does the profit of a business firm behave during the product life cycle? “Knowledge of the product life cycle is important for cost management.” Comment. What pricing strategies can be adopted by a business firm using the product life cycle?
Explain the six-step process in setting company’s pricing policy with proper example? Describe, in as much detail as possible, If you don't able then please skip it.
Pricing - you decide what action to take Pricing is how you communicate value and position your product. Business success is about profit, not revenue. You cannot pay bills, and provide pay checks, with revenue - only with profit. Again, pricing is how you make a profit. Pricing rule of thumb: never, ever drop price. It will be too hard to get it back up. So, your sales team comes to you as the Marketing Manager and they say: "Our prices are too high, we are not competitive." What do you do? Tip - think 4Ps. Could it be something other than price?
List and explain four key influencers on pricing decisions . A new customer ABC Ltd, wants to buy 500 units of your product, but is only prepared to pay RM4 per clock. This will not cover the total cost of making the product, but it will cover the variable costs – anything over RM3 makes a Provide and discuss three factors that you would take into account when deciding whether or not to take the order.
A company has two products. One is moderately priced and has fewer number of competitors. The other product is low-priced and has many substitutes. What is the best advice about pricing that you can give to this company? a. Give discounts to the low-priced items only b. Give discounts to both of these products c. Give discounts for the moderately priced products only d. Do not give discounts for any of these products
In pricing a product cost works as a floor and customer perception of the value of a product works as a guide toprice a product. Explain why it is a good idea to price a product according to value perception of the customers.Also give some examples of products in which the company has used value-based pricing technique ?
When can you use different pricing strategies and what are their suitable product categories? Instruction: -give examples for each type ? -Answer in one page. -answer the question about only the List of 7 strategies are listed in the image.
List the general approaches to pricing. Select examples of products that you regularly use. i. Notice the price of each of these items For each item, ii. State the main benefits you are looking for in using the product. iii. Does the price communicate the total benefits sought? iv. Does the product’s price suggest good value? v. Do you think the manufacturer or retailer is overcharging or undercharging consumers for the product?
Which approach to pricing is the fairest to the customers-cost-based, competition-based or demand based pricing? Justify your answer with respect to the below four scenarios. (c.) App based Taxi service and (a.) software product licenses (b.) subscription to OTT platforms (d) Movie Theatre Ticket
The airline industry alters the price of its seats based on the type of seat, the number of seats remaining, and the amount of time before the flight departs. This is example of: Select one: a. Basing-point pricing b. Zone pricing c. Dynamic pricing d. FOB-origin pricing Which of the following statements is correct? Select one: a. If the prices of the product are below its costs, profits will boost. b. The pricing strategy suggesting value to the customer and profit to company should be followed. c. If customers perceive that the product is over-priced, they are keener to buy it. d. If customers perceive that a product’s price is lower than its value, they will not buy it.