In pricing a product cost works as a floor and customer perception of the value of a product works as a guide to price a product. Explain why it is a good idea to price a product according to value perception of the customers. Also give some examples of products in which the company has used value-based pricing technique

In pricing a product cost works as a floor and customer perception of the value of a product works as a guide to price a product. Explain why it is a good idea to price a product according to value perception of the customers. Also give some examples of products in which the company has used value-based pricing technique

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 1DYMP

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Explain why it is a good idea to price a product according to value perception of the customers. Also give some examples of products in which the company has used value-based pricing technique ???
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