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Define personal selling and discuss its role in a company’s promotion mix.
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- What are the different ways in which Banyan Tree can communicate with its target audiences? What should its promotional mix be like? What factors influence the promotional mix decision?Explain push and pull promotion mix strategies for reaching the market with diagram.Assume you are the director of marketing for a firm that markets snack foods in the UAE. You are developing a promotional plan. Develop suggestions for each of the following items. What will be your ‘marketing communication objectives’? What promotional strategies will you use? Give the at least 2 promotional strategies Explain what you will do. Why did you use those mentioned promotional strategies in letter (b)?
- Please create the following: Promotional Mix Strategy: - Sales Promotion - Personal Selling - Advertisement - Public Relation Note: details in the photo attached1 Identify and briefly describe the four promotional methods an organization can use in its promotional mix. 2 Define primary demand and selective demand. Give example for each. 3 What are push and pull policy. Explain in DETAIL. Give example for each. 4 Explain word of mouth, buzz marketing, and viral marketing. Give example for each.How is promotion (advertising, personal selling, public relations, sales promotion, direct marketing) used by the LA Galaxy? Do these activities depend on the specific target markets?
- Define the concept of promotion mix? And what are the determinants of promotion mix ?Discuss the five factors that influence theeffectiveness of a promotional mix andhow marketers measure promotionaleffectiveness.The question Find three print examples of the kind of promotional methods that constitute ambush or experiential marketing. Evaluate each example in terms of the effectiveness of the sensory input provided.
- 14- The following are methods that can be used for push retail promotion strategy, except ________ a. Efficient supply chain b. Trade Show promotion c. Point of sale display d. Sales promotion and discountsHow do target market characteristics determine whichpromotional methods to include in a promotion mix?What method does should buinesses/organization use to allocate the promotion budget across marketing vehicles?