Define the processes that involve the receiving of worn-out, defective, and excess products back from customers and support for customers who have problems.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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Define the processes that involve the receiving of worn-out, defective, and excess products back from customers and support for customers who have problems.

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