Define the Term Skilled Producers & Sophisticated Consumers?

Business Its Legal Ethical & Global Environment
10th Edition
ISBN:9781305224414
Author:JENNINGS
Publisher:JENNINGS
Chapter17: Management Of Employee Conduct: Agency
Section17.3: The Principal–agent Relationship
Problem 2CQ
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Define the Term Skilled Producers & Sophisticated Consumers?

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Sophisticated Customer:

 

A sophisticated customer refers to a customer who is aware regarding the products and services that enter into the markets. This category of customers is willing to try better products and new products and are innovative when compared to the conventional or less sophisticated customers.

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