What is importants of Price and quality?

Principles of Accounting Volume 2
19th Edition
ISBN:9781947172609
Author:OpenStax
Publisher:OpenStax
Chapter6: Activity-based, Variable, And Absorption Costing
Section: Chapter Questions
Problem 11Q: Why is it important to know the true cost for a product or service?
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What is importants of Price and quality?

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Price plays an important role for buyers and sellers both because the seller wants to charge a high price and maximize his profits. While on the other hand buyer wants to pay the minimum price to achieve cost-benefit.

So there comes a trade-off where both buyer and seller agrees because if the seller charges a higher price, the buyer will shift to substitute.

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