Demographic segmentation uses different marketing approaches for different time periods of people's lives and different family situations. Select one: a. False b. True

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.9: Classifying Segmentation Variables
Problem 1LO
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Demographic segmentation uses different marketing approaches for different time periods of people's lives and different family situations.
Select one:
a. False
b. True
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