When marketers at Amazon. selected the Millennials, a demographic group that includes many college students, as potential customers for their new line of products, they were engaging in ________. A) occasion segmenting B) local marketing C) product diversification D) market targeting E) product positioning

When marketers at Amazon. selected the Millennials, a demographic group that includes many college students, as potential customers for their new line of products, they were engaging in ________. A) occasion segmenting B) local marketing C) product diversification D) market targeting E) product positioning

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section6.2: Mattel Uses Market Segmentation To Stay On Top

Problem 1C

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