Q: The value proposition which is customer focused is the result of
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Q: s, and market research are really factors in product development? Why? Kindly elaborate your answers…
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Q: re not all goods really consumer goods, depending on how you define the customer? Discuss.
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Q: How does the customer perceive the product?
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Q: Who said “The aim of marketing is to know and understand the customer so well the product or service…
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Q: What is average product ? Explain with appropriate example ?
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Q: PEST analysis
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Q: Besides the good quality and features of a product, what are the factors that intervene or moderate…
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Q: To what does the lifetime value of the customer refer, and how is it calculated?
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Q: To what does !he lifetime value of the customer refer, and how is it calculated?
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Q: Consider your college or university’s positioning statement. –How does your college or university…
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Q: The purpose of this miniproject is to increase your understand- ing of the process that consumers go…
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Q: Explain how to write a customer value proposition statement
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Describe FOUR (4) options you might take if your customer believes your product did not fulfill their needs.
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Solved in 2 steps
- Are not all goods really consumer goods, depending on how you define the customer? Discuss.Besides the good quality and features of a product, what are the factors that intervene or moderate the consumer buying decision? Explain the features with examples.What is average product ? Explain with appropriate example ?
- Name a brand that you believe is highly “successful.” list and briefly describe the criteria you would use to determine a brand’s potential success in the marketplace.Identify one B2B company or organization that fits each of the following descriptions and describe why each belongs in the category: Producer Reseller Government Nonprofit organization Consider each of the following products and services. Evaluate each one based on utilitarian need and hedonic need: Trip to Las Vegas Subscription to Rolling Stone magazine Internet service College education iPod Touch Jessica wants to celebrate her twenty-first birthday in style. She bought a new outfit, had her nails done, and went to the tanning salon. She is not only having a party for one hundred of her closest friends, but she is going to broadcast it live on Facebook and Twitter while the party is going on. Which need on Maslow’s hierarchy is Jessica striving to satisfy? Assume you are a salesperson for Chevrolet and you are among the first to sell the new electric-powered car called Volt. Which need on Maslow’s hierarchy is the car designed to meet? Imagine you work in the communications…When it comes to knowledge on customers' needs and expectations, does the three variables such as observations, interviews, and market research are really factors in product development? Why? Kindly elaborate your answers per variable.
- Who said “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ?1. Using your Creative Mind, conceptualize a new product or service. What is the purpose or use of your product or service? Does your product concept appeal to the senses and emotions? Does your product or service have aesthetic appeal? Will it elevate its intended consumers to a new level of self-actualization?Think of a type of customer that you know reasonably well. Try to identify some unmet needs of this type of customer and to think of some new features of the products and/or services they purchase that would excite them. Why do you think these features are not being offered?
- If trying to come up with a marketing plan for undersold product – how would I reposition the product in the consumer’s mind to increase its purchase? How would I outline my strategy?Answer questions 3-6 in relation to that product: Questions Please note the product chosen is mineral water. explain each question in details (1) Describe the product that you have Chosen . (2) Comment on the information provided on the label (3) How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy? (6) What marketing activities are used to promote the product in the store and nationally?To what does the lifetime value of the customer refer, and how is it calculated?