Think of a type of customer that you know reasonably well. Try to identify some unmet needs of this type of customer and to think of some new features of the products and/or services they purchase that would excite them. Why do you think these features are not being offered?
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- Think of a type of customer that you know reasonably well. Try to identify some unmet needs of this type of customer and to think of some new features of the products and/or services they purchase that would excite them. Why do you think these features are not being offered? This is a discussion questionWhy is determining the lifetime value of a customer an important analysis for a company to make?how can a product/service satisfy a need or want for a consumer. for example an iPhone
- What does it mean by keep existing customer is easier than a new one?If a company strategy stems from the ideology that “the customer is king” . Which concept is the company using to drive it’s success? Marketing , production, or product concept?why is it essential that for the company to incorporate customer relationship in its operation?
- The following are factors that should be considered in determining whether products or services are related in business segment except the nature of products or services nature of production processes type or class of customers for the products or services the location of the productsA firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched. Identify different segments of the market for launching this product. Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.What types of analysis go into improving the customer experience? Why is improving the customer experience important?
- Who said “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ?As a database marketing consultant you have been asked by a client who runs a tourism destination to explain the value of building a customer database. Write a proposal justifying what information you would hold on the database,evaluate the benefits it would deliver and explain how you would maintain this data. What are the legal and regulatory issues in managing the database?What can be a particular product (goods or service) that can be offered in the market that can eventually gain customers' loyalty?