Describe several ads that you think are particularly effective and compare them with other ads that you think are ineffective. How would you improve the less effective ads? Explain.
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3. Describe several ads that you think are particularly effective and compare them with other ads that you think are ineffective. How would you improve the less effective ads? Explain.
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- 1. In terms of Advertising, write one advertisement for each of the following Ads below; a. Write one persausive ad that appeals to urgency. b. Write one persausive ad that appeals living a good life.1.What is the message of the ad? 2.How is the message underscored? What semiotics are used? (Text? Color? Images? Others?) 3.Is there any individual or group that may be offended by the ad? 4.Is there another way of presenting or delivering the message? 5.Do you think the ad is ethical?1. Choose two ads and analyze why you think people might find them offensive, disrespectful, or inappropriate. Could it be changed to be more sensitive? Does the outrage or worry about the ads’message make sense to you? What less controversial approach could the company have taken to promote its product? Should the company have been able to foresee the impact the ad would have? 2. Also think of one commercial or ad campaign in your lifetime that you know caused backlash or that you thought was problematic. Describe what you remember of the ad and the criticisms of it. Was it appropriate for your social context or do you agree with its critics? 3. Use one of the four sociological perspectives (conflict theory, feminist theory, structural functionalist theoryor the symbolic interactionist theory to explain why you think the ads were represented the way they were.
- 1. In terms of Advertising, write one advertisement for each of the following Ads below; a. Write one informative ad. b. Write one persuasive ad that appeals to sexuality. c. Wite one persuasive ad that appeals to authority.a. What is the message of the ad? b. Do you think the ad is ethical? c. Is there any individual or groupthat may be offended by the ad?1. What class and type of advertising would be most appropriate for PlayStation products? 2. What methods would you use to evaluate the effectiveness of Sony advertising campaign?
- What is similar about the strategies employed in the Youtube ads? Do you think the YouTube ads are successful? Why or why not?According to the textbook, which of the following statements about advertising is (are) correct? (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising. (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products. (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.Explain under what conditions a marketer might believe that an advertising execution involving mere exposure might effectively cause consumers to “learn” to like a product. How would a researcher test to see whether the mere exposure effect held for brand logos?
- i attached the picture please check and answer the question Q): Who do you think is the target audience for the ad? (in terms of race, age, gender, socio-economic status or nationality.) How might the appeal of an ad change for someone outside of the target audience? Which ad do you think is most effective/persuasive? Why?Procter & Gamble’s ads for Head & Shoulders Intensive Solutions system designed to treat the symptoms of dandruff and seborrhea emphasize the brand name and how effectively it heals the scalp. In addition, its ads demonstrates how easy it is to use the system, which looks complicated but isn’t. This is an example of _____ advertising.comparativedifferentiationalpioneeringinstitutionalcompetitive17. Understanding the advertising response function helps marketers _______. a. multiply returns by constantly increasing the money spent on advertising b. achieve consumer loyalty regardless of the quality of the product or service c. use their advertising budgets wisely to reach their target market d. invest a large amount of money on advertising and promotion