Describe the concept of cultural 'particularism'. Explain its influence in a shared global culture when transacting business

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter8: Global Marketing
Section8.1: Global Marketing
Problem 1LO
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Describe the concept of cultural 'particularism'. Explain its influence in a shared global culture when transacting business 

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