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All of the following factors influence media selection EXCEPT: O Rating points O Promotional objectives O Audience selectivity O Cooperative advertising O Target market

All of the following factors influence media selection EXCEPT: O Rating points O Promotional objectives O Audience selectivity O Cooperative advertising O Target market

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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All of the following factors influence media selection EXCEPT: Rating points O Promotional objectives O Audience selectivity O Cooperative advertising O Target market
Transcribed Image Text:All of the following factors influence media selection EXCEPT: Rating points O Promotional objectives O Audience selectivity O Cooperative advertising O Target market
As discussed in class, one product-related factor that affects the promotion mix is: O amount of information O budget O competitors' actions O type of buying decision O branding strategy
Transcribed Image Text:As discussed in class, one product-related factor that affects the promotion mix is: O amount of information O budget O competitors' actions O type of buying decision O branding strategy
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