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Describe the different Technographics segments.
How can marketers use this segmentation in their
strategies?
Step by step
Solved in 2 steps
- Using at least five (5) segmentation factors from your readings, describe yourself in terms a marketer might use to place you in a target market. Just need some tips on how I can answer.How does demographic segmentation differ from psychographic segmentation, and what are their respective advantages in marketing?Using at least five (5) segmentation factors from your readings, describe yourself in terms a marketer might use to place you in a target market.
- Develop a brief segment profile for these three consumer segments. Note: You should consider their main needs, are they light or heavy users, what retailers they use, their likely demographics, are they brand loyal or switchers, what media do they consume, are they price sensitive, which brands are they most attracted to, and so onHow would you contrast demographic and behavioral segment schemes? Which one(s) do you think would be most effective for marketers trying to sell to you? Is it the demographic or behavioral segment?Create a profile of yourself as part of a market segment.Include the following:a. geographic locationb. gender and agec. household typed. income and spending habits
- How does egonomics be a basis of segmentation? Name some example of such.Discuss how these four segmentation bases (geographic, demographic, behavioural and psychographic) influence the market segmentation. Give suitable examples in your answer.Please answer question 3.1 and 3.2 3.1. Identify the various objectives of marketing departments and provide an example for each. 3.2. Discuss the concept ‘Market segmentation’, including the types of segments.
- Why is the concept of acculturation important to marketerswho want to target such groups as Hispanic, Asian, or AfricanAmerican consumers?Explain how a marketer determines whether an identified market segment is viable. List out and detail the specific things that would he evaluated.Under what circumstances are marketersmost likely to use geographic segmentation?