Please answer question 3.1 and 3.2 3.1. Identify the various objectives of marketing departments and provide an example for each. 3.2. Discuss the concept ‘Market segmentation’, including the types of segments.

Please answer question 3.1 and 3.2 3.1. Identify the various objectives of marketing departments and provide an example for each. 3.2. Discuss the concept ‘Market segmentation’, including the types of segments.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

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Please answer question 3.1 and 3.2

3.1. Identify the various objectives of marketing departments and provide an example for each.

3.2. Discuss the concept ‘Market segmentation’, including the types of segments.

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