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Compare and contrast the difference between high and low involvement in the decision making process. Outline how brands can increase involvement with customers
Using a major purchase of your choice, apply and evaluate the high involvement decision-making process to each of the stages
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- Compare and contrast the difference between high and low involvement in the decision-making process.Outline how brands can increase involvement with customers. Using a major purchase of your choice,apply and evaluate the high involvement decision-making process to each of the stagesCompare and contrast the difference between high and low involvement in the decision-making process.Outline how brands can increase involvement with customers .Compare and contrast the difference between high and low involvement in the decision making process. Outline how brands can increase involvement with customers
- a) Compare and contrast the difference between high and low involvement in the decision making process. Outline how brands can increase involvement with customers b) Using a major purchase of your choice, apply and evaluate the high involvement decision-making process to each of the stagesUsing a major purchase of your choice, apply and evaluate the high involvement decision-making process to each of the stagesBriefly explain how the (Kanye West "Ye" STEM PLAYER) STEM Player’s Direct to Consumer sales model (only being available through their Web site) might positively or negatively affect their target market during the Purchase Decision stage of the buyer’s decision-making process. Answer with at least two (2) well explained points.
- The first stage in the consumer decision-making process is _______. (fill in the blank)First, quickly at a glance, what TV do you think you would buy? On what criteria do you think you based that decision? Try these decision-making processes, see what brand results for each, and see how confident you feel about the resulting brand suggested from each approach: What attribute do you find least informative? Eliminate that row. Continue to do so until a clear brand winner emerges. Is there a brand of TV that seems weaker than the others on some attribute you care about? Eliminate that brand. Continue until an obvious choice results. If you made a price-based decision, would you be happy? How would your final brand choice define you? How similar was this thought process to your natural analysis? How can you find out if your consumers think along these lines?Consumer Decision Making Process: 1. Problem Recognition 2. Information Search 3. Alternative Evaluation 4. Outlet Selection and Purchase 5. Post Purchase Processes Use the purchase of eggs and describe actions one would take at each stage of the consumer decision-making process above, in detail. Would one skip any of these stages? Which stage is most important for marketers? Does this depend on which product is being marketed?
- Discuss critically the different stages of consumer decision making. Give examples to support your answer.Describe what a decision making unit is and how it varies depending on the purchase situation.What determines if a consumer uses an extended decision making (cognitive) process? What would be an example of this type of consumer decision situation? What kind of consumer decisions are most frequently used? Discuss marketing implications for habitual decisions vs, Cognitive decisions?