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Marketing

Describe the key functions performed by marketing channel members ?

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter15: Distribution Channels And Supply Chain Management

Section15.2: Functions Of Intermediaries

Problem 1LO

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Concept explainers

Distribution

Distribution is the process of making a product or service available to consumers. It is a component of the marketing mix which facilitates the movement of goods and services from the seller and buyer to the end consumer. This includes direct selling, where a company sells its products directly or by the means of intermediaries such as wholesalers, retailers, distributors, and other third parties to facilitate distribution.

Question

Describe the key functions performed by marketing channel members ?

People, organizations, and activities from the point of production to consumption. Major channels include wholesalers, distributors, sales teams, retailers, online and offline marketing, resellers, and hybrid channels.

Expert Solution

Step 1

Marketing channel can be explained as the way through which the company can supply its goods and services to the customer using various techniques. The route which the particular goods or service will pass through is decided by the marketer based upon the type of product or service, the company has to market.

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