How do businesses determine the most effective marketing channels to reach their target audience

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A: In the war of brands, brand cannibalization is a sophisticated marketing tactic. It is the process…

Q: In what ways can push strategies contribute to brand recognition and market penetration?

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A: Global business is the aspect that deals with the business or trades of products, services,…

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Q: what are the four main components of a business model? Explain each one.

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Q: What are the implications of global marketing for product development and innovation?

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Distribution

Distribution is the process of making a product or service available to consumers. It is a component of the marketing mix which facilitates the movement of goods and services from the seller and buyer to the end consumer. This includes direct selling, where a company sells its products directly or by the means of intermediaries such as wholesalers, retailers, distributors, and other third parties to facilitate distribution.