Describe marketing channel management by identifying the majoractivities that it involves. Identify several ways that marketing channelmanagement adds value to a company’s offerings, with regard toconsumers as well as business partners.
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| Describe activities that it involves. Identify several ways that marketing channel management adds value to a company’s offerings, with regard to consumers as well as business partners. |
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- describe Channel Distribution, including the important roles of Channel Participants, intermediaries, and broken agents. (Own words please)What types of channel conflict are present in this channel of distribution? Explain.What is channel power? Explain the various types/basis of channel power that can be used in managing a marketing channel. Explain with suitable example in context of any fmcg company of your choice.