Describe the product features/characteristics that have influenced the diffusion process (Reference: Diffusion of innovations) (Use paras, headings, subheadings, bullet points to address your points in the description)

Describe the product features/characteristics that have influenced the diffusion process (Reference: Diffusion of innovations) (Use paras, headings, subheadings, bullet points to address your points in the description)

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter5: Marketing Research And Information Systems

Section5.2: Largest Toymaker In The World: Lego Builds On Past Success

Problem 2C

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Concept explainers

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.

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Consider a new product service that you have purchased consumed during this lockdown period (exampie- products, services, app, software, any kind of online purchase ete). Describe the product features/characteristics that have influenced the diffusion process (Reference: Diffusion of innovations) (Use paras, headings, subheadings, bullet points to address your points in the description)

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