Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs? A) selling myopia B) value proposition C) marketing myopia D) the product concept
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2) Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs?
- A) selling myopia
- B) value proposition
- C) marketing myopia
- D) the product concept
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- 1. Customers prefer one brand over another based on its value, which, in turn, is based on different combinations of a. perceptions and costs. b. needs and wants. c. benefits and perceptions. d. benefits and costs. 2. Understanding your target market so well that you build a relationship with them over time defines what? a. a social orientation b. a sales orientation c. customer relationship marketing d. retention of sometimes undesirable customers 3. Which statement is valid in managing exchanges between a company and its customers? a. The company wants to maximize customer benefits b. Customers are the primary drivers of the purchase decisions. c. Customers want to pay the least amount possible d. The two parties have conflicting goals 4. Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why? a.…market positioning marketers objective is to:. a. Create bad impression about the competitors product b. None of the option c. Create unique market positions for their products d. Create confusion among customers about their product8 Which of the following is not a step in the consumer buying process? a) Buy B) Identifying alternatives NS) Emergence of need D) Evaluation of alternatives TO) Leaving the store without purchasing the product
- 3.Wal-Mart advertises the savings and value of shopping at Wal-Mart because of theirlive better, save money' tagline, This is an example of ____ product positioning. A.attributo/benchtB.price/qualityC.use or applicationD. product user 4.The _____ positioning strategy uses a good or service attribute or benefit to positionthe product in the consumer's mind relative to the products of the competition. A.attribute/ benefitB.price/qualityC.use of applicationD. Product class 6.In determining the feasibility of a particular market segment, a company accessesgovernment census data as well as commercial databases to determine how large the segment may be. This is an example of assessing the _____ of the market segment being consideredA. MeasurebilityB. SubstantiallyC. StabilityD. ActionabilityAlmex and Company introduced a new coffeeflavored liqueur in direct competition with HiramWalker’s tremendously successful Kahlua brand.Almex named its new entry Kamora and packagedit in a bottle similar to that of Kahlua, using a preColumbian label design. The ad copy for Kamorareads, “If you like coffee—you’ll love Kamora.”Explain Almex’s marketing strategy in terms oflearning theory.1) Brand elements should inherently be memorable and attention- getting and therefore facilitate recall or recognition. Select one: O a. Meaningfulness O b. Protectability O c. Memorability O d. Adaptability 2) Brand elements consists of ......... Select one: O a. Characters O b. slogans O c. All the options O d. Logos
- Retail marketers of grocery stores have increasingly recognised the importance of developing customer experience through affecting consumer senses. Analyze the following: How a grocery store can use sensory marketing, gestalt theoriesand the different types of thresholds to affect consumers’ senses ( Support your answer with related examples ) b- How the grocery brand marketer can create lifestyle messagesand also provides the consumers with schedules of reinforcement .4. The qualitative research that marketers use when consumers are asked what comes to mind when they think of a particular brand is: Ethnographic method Projective techniques Free association 8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera heart pacemaker.1. To assess the position of a particular brand in the marketplace relative to the competition, a company would conduct A.a consumer segmentation study B.concept development research C. a competitive product study D. brand awareness research 2. The systematic design, collection, recording, analysis, interpretation, and reporting of information pertinent to a particular marketing decision facing a company is A.marketing intelligence B.marketing research C.buyer behavior research D.concept development research
- Pre _purchase : covers the various ways brands and prospects interact before the prospect decides to conduct business with a company , The brands goals here are to : a. Deliver value b. Budget planning c. Improve brand perceptions d. Indicate who the brand provides value and fullfills the needs and wants of consumers.1a.If someone is looking in their own mind to think about their past experiences and what they already know about products, which part of the consumer buying process are they in? Group of answer choices Need recognition Internal search External search Purchase decision 1b. What did the Disney Institute advise for brand building? Group of answer choices Keep your brand narrowly focused. Use stories to help build your brand positioning. Keep the brand's meaning hidden. Add mouse ears to all of your brands.How the Colgate's toothpaste's packaging objectives, which is protect, communicate, and promote usage for improving on competitive product advantage with Crest, Sensodyne, Pepsodent, and Aquafresh, and how the change works to jusify this improvement?