Why might successful brick-and-mortar firms want to use different brand names online and offline? Select one: a. No answer is correct b. to avoid inadvertently repositioning the offline brand due to success on the Internet c. all answers are correct d. to position differently the online and offline
Why might successful brick-and-mortar firms want to use different brand names online and offline? Select one: a. No answer is correct b. to avoid inadvertently repositioning the offline brand due to success on the Internet c. all answers are correct d. to position differently the online and offline
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Why might successful brick-and-mortar firms want to use different brand names online and offline?
Select one:
a. No answer is correct
b. to avoid inadvertently repositioning the offline brand due to success on the Internet
c. all answers are correct
d. to position differently the online and offline brands
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