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| Describe what is done by a college textbook sales representative in each of the six stages of the selling process. |
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- Discuss the concept of customer relationship management and mention ways by which a sales person can achieve it.Explain what a wholesaler does. How does this benefit the retailer? How does this benefit the manufacturer? Discuss the four possible elements of the promotion mix.Give 5 SMART Objectives for a Sales Department
- What type(s) of in-store promotion activities are taken place in the two department stores? Do you think it is the correct way to promote the respective merchandise? Explain.Discuss the differences between Selling Concept and Marketing Concept. Also provide examples of companies using the given two concepts.When a salesperson is determining which intermediaries to rely on for help, they are focusing on which element in the marketing mix?
