Discuss the role that reference groups, opinion leaders and influencers play in influencing sustainable consumer choice.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter6: Consumer Behavior
Section6.7: Identifying Influences On Consumer Behavior
Problem 1LO
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Discuss the role that reference groups, opinion leaders and influencers play in influencing sustainable consumer choice.

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